So..what is a book launch? Well, since the publishing industry is ever


changing, things like book publishing parties have also changed. Now,
you need to have AN EVENT. Yes, an event. I am fortunate in that
I have people in my life who not only love throwing events, but are good at it. That's half the battle, I think.

So, what is a launch?

It's where you throw a big bash with friends and colleagues, relatives, and anyone else who loves reading. You have enough books on hand to sell, killer food, good wine, and lots of laughs. Then you sign books, chat up the story, and get your friends to help you get it out to as many people as possible.


It's a party, but it is also an event. And they're really a lot of fun. These people are your base, and you have to teach them..."Don't lend this book to people. If someone wants to read it, tell them to buy it." People don't know. You have to educate them that loaning books means you don't make any money for your work...and puh-lease don't be so desperate that you just want to be pubkished and not make any money.

(That gagging sound you hear is me)
We all want to make a living at this...your friends can help.
Mine buy three or four...THOSE they give away...but they tell people, "If you give this away, she doesn't make money for entertaining you. Give it away ONLY if you hated it."

That's fair, don't you think?

The launch will be one of the biggest bashes ever...and I couldn't be more thrilled.

Lesson #5 Stop and smell the roses when it's all said and done, and while you're smelling them, get your people to scatter the roses petals as far and as wide as they can.